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Renewal offer emails

Overview

A renewal offer email is a message sent to a customer with a link to purchase a renewal for a previously bought product with a limited validity period.
The validity period is the time during which the customer can use the purchased product — for example, 30 days, 3 months, or 1 year.

When using renewal offer emails:

  • The customer receives an email containing a link to purchase the renewal.

  • The customer must manually create and pay for the renewal order.

How It Works

  • The customer manually purchases a product that includes a renewal option.
    This looks like a regular one-time purchase — the customer is not asked to agree to a subscription.

  • Once the order is paid, the renewal offer email feature is enabled.
    Technically, this is not the same as an AR or PMR subscription.

  • When the product’s validity period ends, a renewal offer email is sent.

  • To extend access to the product, the customer needs to follow the link in the email and manually complete and pay for a renewal order.

  • Once the renewal is paid, the product’s validity period is extended.

Feature details

Setting up the email for a product

Only available via the Products API.

Enabling the email per order

The renewal offer email is enabled once the order for a product with this feature is paid. The customer does not need to opt in to receive the email.

Free trial

Not available.

Price freeze for the first renewa

Not available.

Subscription payment methods

Any supported payment method can be used.

Creating and paying for the renewal

Must be done manually by the customer.

Managing email delivery and opt-out

Customers can unsubscribe from renewal emails for cart-based orders. Once unsubscribed, reminder emails will no longer be sent.

Email settings

The email can be configured based on the payment method used for the order (online/offline).

You can configure the following:

  • The number of days before the product’s validity expires when the email should be sent.

  • The email template.

Default values:

For products paid with online methods

3 days before the end of the validity period.

For products paid with offline methods

10 days before the end of the validity period.

To change the default settings, please contact our support team. If needed, the configuration can be customized per product.

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