Renewal offer emails
Overview
A renewal offer email is a message sent to a customer with a link to purchase a renewal for a previously bought product with a limited validity period.
The validity period is the time during which the customer can use the purchased product — for example, 30 days, 3 months, or 1 year.
When using renewal offer emails:
The customer receives an email containing a link to purchase the renewal.
The customer must manually create and pay for the renewal order.
How It Works
The customer manually purchases a product that includes a renewal option.
This looks like a regular one-time purchase — the customer is not asked to agree to a subscription.Once the order is paid, the renewal offer email feature is enabled.
Technically, this is not the same as an AR or PMR subscription.When the product’s validity period ends, a renewal offer email is sent.
To extend access to the product, the customer needs to follow the link in the email and manually complete and pay for a renewal order.
Once the renewal is paid, the product’s validity period is extended.
Feature details
Setting up the email for a product | Only available via the Products API. |
Enabling the email per order | The renewal offer email is enabled once the order for a product with this feature is paid. The customer does not need to opt in to receive the email. |
Free trial | Not available. |
Price freeze for the first renewa | Not available. |
Subscription payment methods | Any supported payment method can be used. |
Creating and paying for the renewal | Must be done manually by the customer. |
Managing email delivery and opt-out | Customers can unsubscribe from renewal emails for cart-based orders. Once unsubscribed, reminder emails will no longer be sent. |
Email settings
The email can be configured based on the payment method used for the order (online/offline).
You can configure the following:
The number of days before the product’s validity expires when the email should be sent.
The email template.
Default values:
For products paid with online methods | 3 days before the end of the validity period. |
For products paid with offline methods | 10 days before the end of the validity period. |
To change the default settings, please contact our support team. If needed, the configuration can be customized per product.
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